MULTICULTURAL EVENT CAMPAIGN

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Jack Daniel’s has a cultural relevance and needs to reinstate its iconic status in popular culture while taking into consideration current challenges: a new audience, a competitive and popular spirits category, and a world of infinite distractions.
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Jack Daniels House Siete is a disruptive and unexpected experience that will bring friends, music, local lifestyle and Jack Daniel’s together, and leave consumers wanting to share their Jack Daniel’s experience with a top of the night with sur
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Gold Award : “The best Multicultural Event Campaign”. - Agency:  elemento L2 •   Creative Direction:  Renee Tovar   •  Art Direction:  Marisabel Munoz • Graphic Designer: Pilar Amado  
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