Bilingual Senior Art Director with 18+ years of experience creating integrated campaigns, brand experiences, film, social content and visual systems for U.S. multicultural and Latin American audiences. Leads work from concept through production, partnering directly with clients, producers and vendors while guiding creative teams. Experience spans financial services, food and beverage, nonprofit, entertainment and experiential marketing, with award-winning work recognized by the EX-Awards, Hermes, Portada, ANDA and Festival del Caribe.

• Creative & Art Direction: Concept development, visual storytelling, integrated campaigns, branding, social, digital, OOH, experiential, and production.

• Design & Creative Tools: Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, plus Figma and presentation design tools.

• AI & Emerging Tools: Experienced in integrating generative AI into the creative process for concept development, visual exploration, image generation, prototyping, and production efficiencies, including ChatGPT, Midjourney, Adobe Firefly, and other emerging AI platforms.

• Leadership & Collaboration: Experienced in leading creative projects from concept through production, mentoring creatives, presenting to clients, and collaborating across strategy, account, production, and multidisciplinary teams.

• Languages: Native Spanish and fluent English. escription text goes here

• fluent360  (Chicago, IL) October 2022 - Present

  Senior Art Director: Lead the creative development and execution of integrated multicultural campaigns, bringing ideas from concept and visual direction through production and final delivery. Partner with creative, strategy, account, and production teams to transform cultural insights into relevant work across film, OOH, digital, social, experiential, and emerging platforms.

  Take an active leadership role across projects, including concept development, client presentations, production, on-set art direction, post-production, and mentorship of junior creatives. Integrate AI and emerging creative tools into the workflow to accelerate visual exploration, concept development, and production efficiencies.

  Clients include Wells Fargo, Feeding America, Great Chicago Food Depository, Kaiser Permanente, INFINITI, LACTAID, and others.

• elementoL2  (Chicago, IL) August 2014 - 2022

  Creative Art Director: Developed culturally driven campaigns and experiences for Hispanic and multicultural audiences across the U.S. Led art direction and design across integrated campaigns, experiential activations, branded content, events, digital, and social, collaborating with multidisciplinary teams from concept through execution.

  Created work for brands including Target, Coca-Cola, Jack Daniel’s, Disney Latino, Get Covered Illinois, and others.

  Work was recognized by the MUSES, Ex Awards, Portada Awards, and Hermes Creative Awards, including honors for multicultural experiential, sports, online video, event marketing, and integrated marketing campaigns.

• Ogilvy & Mather (Caracas, Venezuela) April 2013 - September 2013

  Art Director: Developed art direction and visual concepts for integrated ATL and BTL campaigns, translating creative strategy into advertising, branded experiences, activations, and event design. Collaborated with creative teams on work for Empresas Polar, one of Venezuela’s leading consumer goods companies.

  Work developed during this period received multiple industry recognitions, including six ANDA Awards and a Silver at Festival del Caribe.

• Publicis (Caracas, Venezuela) July 2009 - March 2013

  Jr. Art Director: Developed integrated advertising campaigns from initial concept through final execution across TV, print, retail, digital, and radio. Collaborated with creative teams on concept development, visual direction, storyboards, mood boards, layouts, photography, and production.

  This role established the foundation of my approach to art direction, combining strong visual craft with conceptual thinking and storytelling across multiple platforms.

• Círculo Creativo USA | Chicago, IL 2026 – Present
  Regional Leader Chicago: Help lead the Chicago creative community through programming, partnerships and industry events that support Latino talent and representation.

• Cannes Lions ERA Program | Cannes, France 2026
  Selected Participant : Represented Fluent360 and Círculo Creativo USA in an international professional-development cohort focused on the next generation of creative leadership.
  

• Chicago Latino Film Festival | Chicago, IL 2024 – Present
  Selection Juror and Q&A Host: Evaluate short-film submissions and moderate filmmaker conversations for one of the longest-running Latino film festivals in the United States.
  

• Water People Theater | Chicago, IL May 2022 – Present

  Art Director: Lead scenography, costumes, props, makeup and visual production for a Latina and immigrant-led nonprofit theater company, including The Delicate Tears of the Waning Moon.

• Gauguin and the Canal | Art Director and Design Producer | Garra Producciones | 2019–2022 • Official Selection, 39th Chicago Latino Film Festival

• Humanpersons | Art Director and Production Designer | Garra Producciones | 2016–2017 • Official Selection, Festival do Rio and 35th Chicago Latino Film Festival

• International School of Comics | U.S.A (Feb 2019 - 2021) Digital Illustration and Traditional Painting and Drawing Program 

• Computer Systems Institute Chicago | U.S.A (Sept 2013 - Jan 2015) English as a Second Language – Advance Program focus Costumer Service Specialist

• Kaplan, INC. Chicago | U.S.A (Aug - Oct 2012) English – Intermediate Program  

• Centro de Diseño Digital (CDD) | Venezuela (Jan 2009 - Jun 2009): Multimedia Development

• POSA Estudio Creativo | Venezuela (Nov 2006):‍ ‍Web Design National Congress

• Universidad Nueva Esparta | Venezuela (Oct 2003 - May 2008) Bachelor of Administration of Design Business. Graduation rank: 2nd. Thesis qualification:  “Publication Mention”description

• 39th CHICAGO LATINO FILM FESTIVAL (U.S.A 2023) - Official Selection
  Film: Gauguin and the Canal 

• 35th CHICAGO LATINO FILM FESTIVAL (U.S.A 2019) - Official Selection
  Film: Humanpersons 

• FESTIVAL DO RIO (BRAZIL 2018) - 20th Rio de Janeiro International Film Festival - Official Selection / Latin Premier 
  Film: Humanpersons 

• THE 2017 EX AWARDS - EVENT MARKET (U.S.A 2017) 
  Campaign / Client: Jack Daniel’s House Siete. Agency: ElementoL2. 
  Gold Award: “The best Multicultural Event Campaign”. 

• PORTADA LAT AWARD 2016 – ADVERTISING AND MEDIA AWARD (U.S.A 2016) 
  Campaign / Client: Copa Coca - Cola. Agency: ElementoL2. 
  Award: “Top Sport Campaign”. 

• PORTADA AWARD 2016 – ADVERTISING AND MEDIA AWARD (U.S.A 2016).
  Campaign / Client: “We are going to Walt Disney World with Jeannette Kaplun” to Disney World Latino. Agency: ElementoL2. 
  Award: “Top Online Video Marketing Campaign”. 

• THE 2015 EX AWARDS - EVENT MARKET (U.S.A 2015) 
  Campaign / Client: Skeletown Square of Target. Agency: ElementoL2. 
  Gold Award: “The best Multicultural Event Campaign”. 

• HERMES AWARD – CREATIVE AWARDS (U.S.A 2015) 
  Campaign / Client: Skeletown Square of Target. Agency: ElementoL2. 
  Platinum Award: “Best Event Marketing”. 
  Platinum Award: “Best Multicultural Experiential Campaign” 

• HERMES AWARD – CREATIVE AWARDS (U.S.A 2015) 
  Campaign / Client: Coca-Cola’s Estadio de Todos. Agency: ElementoL2. 
  Gold Award: “Best Event Marketing” 
  Gold Award: “Best Multicultural Experiential Campaign” 

• HERMES AWARD – CREATIVE AWARDS (U.S.A 2015) 
  Campaign / Client: Get Covered Illinois: Creating a culture of coverage. Agency: ElementoL2. 
  Gold Award: “Best Integrated Marketing Campaign” 

• CARIBE FESTIVAL INTERNACIONAL DE PUBLICIDAD (Panamá 2014) Campaign / Client: “No les des la Espalda” of Fundación Techo. Agency: 141 Coimbra / Ogilvy 
  Silver Award: “Best campaign for Social Responsibility” 

• ANDA AWARDS 2013 (Venezuela 2013) 
  Campaign / Client: “No les des la Espalda” of Fundación Techo. 
  Agency: 141 Coimbra / Ogilvy 

  ADVERTISER OF THE YEAR AWARD 
  GOLD: Best Message in Awareness for Social Issues- Print 
  GOLD: Best Message of Awareness for Social Issues – Digital Media 
  SILVER: Corporate Image – Audiovisual 
  SILVER: Online Video – Digital Media 
  BRONZE: Best TV message of Awareness for Social Issues 
  BRONZE: The Best of Below the Line (BTL)