ORGANIZATIONAL VIDEO

What happens on the field doesn’t stay on the field.

This organizational film captures how Urban Initiatives uses the power of play to build confidence, connection, and opportunity. Told through the voices of young people, families, educators, and program alumni, the story shows how relationships built through sport can create a lasting impact at school, at home, and across Chicago communities.

Our goal was to tell the organization’s story in a way that felt authentic and deeply human, combining personal testimonials with energetic, documentary-style moments. I helped shape the creative and visual direction, translating Urban Initiatives’ mission into an emotional story centered on real people and real experiences.

The project was recognized with multiple creative awards for “Best Corporate Social Responsibility”
including Hermes Creative Awards and MUSE Creative Awards.