VIVE TU EXITO

Success looks different for everyone, and sometimes, the most inspiring stories are the ones behind the spotlight.

Vive Tu Éxito was a social-first collaboration between INFINITI and Univision, featuring Latin Grammy 2023 nominated artist Debi Nova. Created around the Latin Grammys, the campaign explored personal stories of ambition, creativity, and success through a series of short-form videos designed for TikTok and social media, connecting INFINITI with Hispanic audiences through culture and entertainment.

I had the opportunity to lead the project from creative development through production and final delivery, shaping the visual direction and storytelling while collaborating closely with the client, production partners, and talent. The result was a culturally relevant campaign that brought INFINITI into the Latin Grammys conversation in an authentic and engaging way.