FAMILY RECIPE

Some recipes are more than food. They’re stories, traditions, and memories passed from one generation to the next.

Family Recipe is a social-first video series created for LACTAID, celebrating the role food plays in connecting Hispanic families and keeping traditions alive. Through familiar recipes, flavors, and personal stories, the series showed how LACTAID can naturally become part of the dishes people grew up with and continue sharing with the people they love.

Designed for TikTok and social media, the content combined cultural storytelling with a fresh, native to social approach. I helped shape the creative and visual direction from concept through production, creating a series that made the brand feel relevant, authentic, and connected to culture.