WE CAN BEAT THIS

Hunger is a serious challenge, but it’s one Chicago can take on together.

We Can Beat This reframed the conversation around food insecurity by shifting the focus from the problem alone to the collective power of the city to solve it. The campaign brought optimism and urgency together, turning familiar Chicago icons, neighborhoods, and everyday moments into visual reminders that hunger affects our communities, and that everyone can play a part in changing that.

As Art Director, I helped shape the campaign from concept through execution, developing a bold visual language designed to make the issue feel local, relevant, and impossible to overlook. From photography and OOH to digital, social, and experiential ideas, I worked across the campaign to create a cohesive system that balanced the seriousness of the message with an optimistic, action driven point of view.